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Signature Dress Style of PR Professionals

One of the most noticeable things about a PR professional is the way they dress. Because they work in a very demanding and creative field, many like to wear relaxing clothing accessorized with fashionable jewelry and bold colors. This fashion style is especially popular with PR pros that work in the fashion and entertainment fields.

On any given day a fashion publicist may have to attend several “walk throughs” and multiple fashion show rehearsals. They usually have very hectic days like these whenever their client is preparing to launch a fashion show.

Because covering these events can involve a lot of standing and long hours, most publicists prefer to wear something that they can easily move around in. They also usually like to wear pieces that don't wrinkle. This allows them to be comfortable and also look cool and put together during a meeting. Some of the pieces and accessories many fashion publicists like to wear are free flowing long white shirts, a black watch, small diamond or white pearl earrings and a dark colored skirt or pants.

Although publicists that work in the entertainment industry are expected to dress a little more upscale, most still like to wear comfortable clothing.

Just like a fashion publicist, most entertainment publicists also usually cover several events in one day. This can range from the launch party of a new artist and to an after party for a movie premiere. Many also like to wear outfits that can easily transform from day into evening. This might include wearing a white sun dress and casual sandals during the day, and replacing the sandals with some pumps and adding a colorful jacket, necklace and earrings for an evening event. A white is dress is something commonly worn (especially during the summer), because it will go with just about anything.

For PR professionals that work in the corporate sector, daily apparel usually has to be a little more neutral and professional. This means that the fashion styles worn by entertainment and fashion publicists probably would not work well in a formal corporate environment.

If the client they are representing is in the corporate advertising or marketing industry, then they may be able to get away with wearing casual dark pants, diamond studs, low heeled casual shoes and a simple light colored shirt.

However, if the client they are representing is a large well known business organization, then it would probably be best to wear a formal tailored suit or dress and a pair of high quality black or brown shoes. The hair should also be worn in a conservative style. This might sound boring, however it is important to remember that many PR professionals are often required to represent their clients in the media. If for example they are representing a company like HP or IBM, they would wear a conservative hairstyle and clothing because they want to be taken seriously.

As you can see, the dress style for PR professionals can range from formal and stylish to cool and comfortable.



A Day in the Life of a Social Ad Executive

The growing popularity of social advertising is keeping most social ad executives very busy.

The position of social ad executive is still relatively new, and because of this there really isn't any template or handbook to learn from. Most executives have learned the skills they needed basically by “trial by fire” training. This type of training has helped them to implement their own method and style.

The average social ad executive typically begins their day logging onto the internet to see how their client's ads are doing. How much checking is needed will depend upon the client, their goals and the number of ads they have placed.

A good example of a client that requires a lot of tracking would be a large automotive company like General Motors. During the months leading up to the annual North American Auto Show held in January, the company will start placing ads on multiple social sites beginning in November. These ads feature video shots of General Motors latest car models. These ads are specifically designed to generate interest from prospective car buyers and to also generate interest for the upcoming auto show. This is why some of the ads will include a message that says “if you want to learn more about this new GM car visit the annual auto show in Detroit, Michigan”.

The social ad executive assigned to the General Motors account is expected to stay on top of viewing numbers and and are also expected to make suggestions for all future ad placements. This means that this executive will spend the entire morning reviewing ads and tracking viewer data.

In addition, the assigned executive also has to transmit updated reports to the client's in-house marketing and social media team. The information in these reports is very important, because it is used to create future marketing and social media campaigns.

By early afternoon the social media executive starts checking emails and returning phone calls. By mid-afternoon there is usually a meeting scheduled with their in-house advertising sales team. These meetings usually consist of updating ad executives about any new services or features being implemented. It is very important for a social media ad executive to stay informed on new features or services, because it can affect their client's ad numbers and also the way they attract new business.

At the end of the day most social ad executive check online for any news updates about their competitors. They will be checking for things such as new services, any reported increase or decrease in users and also any executive changes.

As the social ad field continues growing, there will be an increase in new business and career opportunities.




PR Services in the Medical Industry

Just like many other business sectors today, the medical industry is also expanding its PR efforts. The medical field of today looks a like different than the medical field of yesterday. Years ago most medical organizations primarily promoted their products and services through direct mail and word of mouth referrals. While these are two marketing methods still used today, many medical related organizations are now hiring professional PR firms to help them communicate their mission and message.

One of the ways the medical field has changed over the years, is that there are now more specialized medical specialty practices. There was a time years ago when you went to just one medical office for all your health related needs. This however sometimes resulted in a patient not being accurately diagnosed for a specific illness. Fortunately today there are specialized medical offices that offer services for just about every type of disease and disorder.

In order to alert and educate local communities about these services, medical organizations across the country are launching comprehensive PR marketing campaigns.

One sector of medical field that has launched multiple campaigns over the past few years are medical organizations that specialize in cancer treatments and cancer research. This research has helped to identify a variety of treatment alternatives that don't require chemotherapy or other forms of radiation. These organizations desperately want local residents in their community and surrounding areas to know that there are alternative treatments are available.

Many of the PR campaigns launched for this initiative are targeted towards minorities and women. In addition to campaigns designed to promote alternative treatments, there are also a large number of campaigns being launched to promote healthy living and cancer prevention.

The cosmetic surgery industry is also another sector of medical field that is using PR campaigns to promote cosmetic surgery services and clinics.

The topic of cosmetic surgery is a subject many people don't want to discuss, however over one million people get some of form of cosmetic surgery each year. In order to reach these people, cosmetic surgeons are launching campaigns to let prospective customers know about their services and to also assure them that their procedures are safe.

It should also be noted that many of the campaigns launched for medical organizations and cosmetic surgery professionals include online videos and various forms of social media advertising.
By utilizing professional PR services effectively, these businesses have been successfully able to brand their organization and services and also reach millions of people. The key to the success of their campaigns started with hiring a professional organization and also launching campaigns on a consistent basis.

Other industries that are expanding their PR footprint include the airline and automotive industries.




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