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A Day in the Life of a Social Ad Executive


The growing popularity of social advertising is keeping most social ad executives very busy.

The position of social ad executive is still relatively new, and because of this there really isn't any template or handbook to learn from. Most executives have learned the skills they needed basically by “trial by fire” training. This type of training has helped them to implement their own method and style.

The average social ad executive typically begins their day logging onto the internet to see how their client's ads are doing. How much checking is needed will depend upon the client, their goals and the number of ads they have placed.

A good example of a client that requires a lot of tracking would be a large automotive company like General Motors. During the months leading up to the annual North American Auto Show held in January, the company will start placing ads on multiple social sites beginning in November. These ads feature video shots of General Motors latest car models. These ads are specifically designed to generate interest from prospective car buyers and to also generate interest for the upcoming auto show. This is why some of the ads will include a message that says “if you want to learn more about this new GM car visit the annual auto show in Detroit, Michigan”.

The social ad executive assigned to the General Motors account is expected to stay on top of viewing numbers and and are also expected to make suggestions for all future ad placements. This means that this executive will spend the entire morning reviewing ads and tracking viewer data.

In addition, the assigned executive also has to transmit updated reports to the client's in-house marketing and social media team. The information in these reports is very important, because it is used to create future marketing and social media campaigns.

By early afternoon the social media executive starts checking emails and returning phone calls. By mid-afternoon there is usually a meeting scheduled with their in-house advertising sales team. These meetings usually consist of updating ad executives about any new services or features being implemented. It is very important for a social media ad executive to stay informed on new features or services, because it can affect their client's ad numbers and also the way they attract new business.

At the end of the day most social ad executive check online for any news updates about their competitors. They will be checking for things such as new services, any reported increase or decrease in users and also any executive changes.

As the social ad field continues growing, there will be an increase in new business and career opportunities.
 

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